I've been wanting to share this for some time. I guess this blog is the perfect forum.
I'll start by asking a very weighted question: During the 2008 presidential campaign, which cable news organization was more pro-McCain and anti-Obama than any of its cable news competitors?
Answer: Fox News
I can already see the satisfaction dripping off of you smug jackasses on the left; and I can hear the tendons popping in the clenched fists of those on the right ready to fight for their beloved news station. Don't get comfortable in those positions. I'll reverse them shortly.
The key to my question was the phrase "than any of its cable news competitors." In general, the media has a heavy left bias. And yes, I'm asserting this as fact. Just spend a weekend flipping through channels. It doesn't take a genius to spot the slanted reporting (or just as often, the lack of reporting). And the study we're about to dig into backs up this assertion. With this liberal slant as a foundation, Fox could simply enter the game being completely neutral and they'd appear to be hyper-conservative when compared to the rest. This is exactly what the Pew Research Center's Project for Excellence in Journalism found.
Quick background: the Pew Research Center's Project for Excellence in Journalism has strong ties to the very liberal Columbia University. Don't expect them to say out loud that Fox is the only fair cable news organization. I think there's something in their marrow that actually prevents that. Do give them credit, however, for reporting all the actual facts and figures of their studies on their website. A savvy reader can find some interesting information there.
In this study, which was published in Oct '08, PEJ took a look at how various media outlets covered the general election. A big part of their study focused on MSNBC, CNN, and Fox News, and how much positive, negative, and neutral coverage each major candidate received during the campaign on those channels. Then they compared these numbers with what they found in the media in general. What they found IN WORDS was, at a high level, that MSNBC was more liberal (pro-Obama) than the media in general and that Fox News was more conservative (pro-McCain) than the media in general. BUT, let's take a look at their facts and figures instead of comparing these outlets to the overall liberal media (flip to the second page of that study I linked to above):
- Media Overall
- McCain - 57% Negative, 43% Positive/Neutral
- Obama - 29% Negative, 71% Positive/Neutral
- MSNBC
- McCain - 73% Negative, 27% Positive/Neutral
- Obama - 14% Negative, 86% Positive/Neutral
- CNN
- McCain - 61% Negative, 39% Positive/Neutral
- Obama - 39% Negative, 61% Positive/Neutral
- Fox News
- McCain - 40% Negative, 60% Positive/Neutral
- Obama - 40% Negative, 60% Positive/Neutral
If you read the actual report, they try to pitch CNN as being the most centrist of the news organizations. Again, they're doing this by comparing these organizations to the media overall, which is liberal. But the numbers don't lie. Just take a look above and you'll see that there's nothing centrist or fair about CNN's reporting.
But I don't hold too much of a grudge against PEJ for their inaccurate interpretations of their own numbers; their roots being far left and all. Hell, they'd probably lose funding from Barbara Streisand and cause Sean Penn to threaten defection again (would that freakin' guy just leave already?) if they actually said out loud what their numbers show. Facts, figures, truth, and logic just don't factor into the left's agenda. You do have to give PEJ credit for reporting the numbers behind their findings, at a minimum. You sure as hell wouldn't have gotten this information by watching MSNBC.
By the way, the Center for Media and Public Affairs found the same thing in their study, but I figured I'd start with the PEJ information since they're more liberal and less inclined to tilt any numbers to favor Fox News. Also, it's unlike me to not back up my rants with facts and figures, but I ran across another study that's monitored these stations since the election, and the outcome was similar. Fox wasn't right down the middle and did lean slightly to the right in their coverage, but only by a couple of percentage points. Everyone else was way off to the left. Unfortunately, I can't find the link at the moment so you'll just have to take me at my word on that. Or not. I really don't care which.
Some other interesting findings in the PEJ study:
- In significant part, left-slanted reporting magnified the direction of the polls.
- Network news stations are slightly less biased than their cable counterparts, but still tilt heavily to the left.
- Network morning news stations lean farther left than their evening news counterparts.
- The 13 newspapers in the study slanted heavily to the left. The only outlet farther left than these newspapers was MSNBC.
Finally, I've pointed liberal friends to this study before, and the couple whose brains actually function here on Earth (a) recognized that the numbers are difficult to argue with and (b) became pretentious and tried to throw me a curveball by claiming they agreed, and that's why they watch the BBC to get their news. According to one, "The BBC is the only real fair and reputable news organization.". Just to save you some time ... if you scrape the bottom of your bulls$#t barrel and the liberal go$%amn BBC is all you can come up with, just stop talking and stick your head back up your a$$ because the BBC is just one more thing in a very long list of items that I know much more about than you do.
UPDATE 1/22/10: Found this graphic concerning the recent upset in Massachusetts by Senator Scott Brown. After the results were in, all news stations apparently aired Martha Coakley's entire speech. Scott Brown's speech was cut short, though, by everyone other than FOX. Here are the results provided by johnnydollar.us.

